20-Year IBM Veteran Joins Silicon Labs Executive Team to Drive
Marketing and Corporate Communications Strategies and Programs
AUSTIN, Texas--(BUSINESS WIRE)--
Silicon
Labs (NASDAQ: SLAB), a leader in high-performance, analog-intensive,
mixed-signal integrated circuits (ICs), today named Michele Grieshaber
as chief marketing officer (CMO), a newly created position at Silicon
Labs. As CMO, Ms. Grieshaber will drive the company's marketing
strategies and oversee marketing and corporate communications programs
including digital and content marketing, lead generation, event
marketing, media and analyst relations, social media and corporate
branding.
Silicon Labs Adds 20-Year IBM Veteran Michele Grieshaber as Chief Marketing Officer (Photo: Business Wire)
Ms. Grieshaber is a 20-year veteran of IBM where she held key executive
positions in market management and demand generation. Prior to joining
Silicon Labs, Ms. Grieshaber was the vice president of demand programs
at IBM North America where she oversaw more than $20 billion in
marketing-generated sales pipeline annually and led a team of 200
marketing professionals and agency partners. Previously, she served as
vice president of marketing for IBM's Global Financing unit, which
manages $40 billion in assets and provides leases, loans and IT asset
recovery services to IT clients in 50 countries.
During her IBM tenure, Ms. Grieshaber held numerous strategic positions
in software, hardware and services businesses including positions based
in Europe. In early 2010, she spent a month in Vietnam as part of IBM's
first Executive Service Corps team, a unique aspect of the company's
global citizenship initiative in which IBM deploys small teams of
executives to work with local officials to enable Smarter Cities by
creating strategies to address critical issues such as transportation
and food safety.
Ms. Grieshaber has a PhD in mechanical engineering from Virginia
Polytechnic Institute and was a Fulbright Scholar to France in 1988. She
is an adjunct professor teaching Global Business Ethics at St. Edward's
University in Austin and a guest lecturer at The University of Texas
McComb's School of Business on a variety of marketing topics.
"We are delighted to welcome Michele as our chief marketing officer,"
said Tyson Tuttle, CEO of Silicon Labs. "Michele's deep expertise in
demand generation, marketing communications and branding will be
extremely valuable to Silicon Labs as we continue to build our
broad-based business in microcontroller, wireless, sensor, analog, power
and timing products targeting the Internet of Things and Internet
infrastructure markets."
Silicon Labs
Silicon Labs is an industry leader in the innovation of
high-performance, analog-intensive, mixed-signal ICs. Developed by a
world-class engineering team with unsurpassed expertise in mixed-signal
design, Silicon Labs' diverse portfolio of patented semiconductor
solutions offers customers significant advantages in performance, size
and power consumption. For more information about Silicon Labs, please
visit www.silabs.com.
Note to editors: Silicon Laboratories, Silicon Labs and the Silicon
Labs logo are trademarks of Silicon Laboratories Inc. All other product
names noted herein may be trademarks of their respective holders.
Follow Silicon Labs on Twitter at http://twitter.com/siliconlabs
and on Facebook at http://www.facebook.com/siliconlabs.
Explore Silicon Labs' diverse product portfolio at www.silabs.com/parametric-search.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140407005312/en/
Silicon Labs
Deborah Stapleton, +1-650-470-4200
Deborah.stapleton@silabs.com
Source: Silicon Laboratories Inc.
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